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Eat. Drink. Groove. At Beat Street the Restaurant
Entrepreneur and real estate dilettante Howard Brunner, nightlife impresario KC Macias and celebrated chef Darryl Harmon have teamed up to open Beat Street, a 100-seat restaurant, bar, lounge and performance space located inside Transmission, a nightlife brand located in the historic A&P warehouse at the intersection of Bay & Provost Streets in the revitalized Powerhouse Arts District (PAD) of Jersey City. Brunner is the visionary Aussie ex-pat who originally built Transmission two years ago in the sprawling 5,000 square foot space. He tapped Macias and Harmon to transform it into what he calls “an incredible multi-sensory experience — a gathering spot for locals where they can dine on delicious food and enjoy a variety of different genres of live music in a visually stimulating and welcoming environment.”
Beat Street is an homage to the 1984 classic hip-hop movie by the same name. The film celebrated three aspects of life during the mid-1980s: breakdancing, DJ’ing and graffiti. You’ll find snippets of all three art forms interwoven into the décor, ambiance and menu.
Art plays an integral role at Beat Street. Macias handpicked Ivan Orama, a well-known New York City-based artist heralded for his portfolio of street art, canvas pieces, handmade furniture and murals, to recreate the feel of the 80s inside the restaurant. Orama used the walls to create a graffiti-inspired black & white retro mural — the backdrop for the action in the dining area. He has also constructed a Wu-Tang clan table, a replica of an old-school cassette tape that serves as a table. The restaurant has three distinct spaces: an opulent 15-seat bar where guests can sip locally brewed craft beers, international wines and artisan craft cocktails utilizing regionally-sourced spirits such as Dad’s Hat PA Rye, Bluecoat Gin and Lazy Eye vodka; a sexy lounge area with a grand piano is center stage, where guests can relax on teal and dark gray oversized mid-century style tufted high back wing chairs while enjoying cocktails and nibbling on small bites; and the dining room which features an elevated platform with banquettes and flooring that uses 100-year-old planks from the building’s original wood.
Brunner has tapped award-winning chef Darryl Harmon, who is the culinary talent and a consulting chef behind several NYC restaurant groups, to create what Harmon refers to as a menu ‘showcasing elevated street food.’ Prior to working in New York over the past decade, Harmon also served as Executive Chef at the legendary Water Works Restaurant in Philadelphia, and has cooked for numerous celebrities, professional athletes and heads of state.
The person charged with concept development, entertainment and setting the vibe for Beat Street is KC Macias, who is known for staging elaborate international events and parties from Mexico to Miami, LA and Las Vegas. As head of Appanage Hospitality Group, Macias has orchestrated exclusive experiences at the Gansevoort, for Super Bowl XLVIII and has worked with countless entertainers including Kevin Hart, Jay Z, Sean Paul, Pitbull, The Roots, Busta Rhymes and a host of celebrity DJs. His vision is to bring eclectic, engaging live music to life inside Beat Street, encompassing all genres from rap to jazz to bluegrass and Cuban salsa.